It’s insane that Google allows people to see this. Go to Google Search Console. This is Google’s own tool for accessing their search index. Click Performance, Search results. Click add Filter, Query. Type in “I am” This shows people’s actual prompts that they used within Google to get an AI Overview or AI Mode. This is insane. This shows you the AI prompts that people are using to come across your site within Google search. Take this language, use it in your pages. The prompts inform you what pe

Nobody knows this about Google. Go to Google Search Console. Performance, Search Results. Click More. Click Compare. Compare last 28 days to previous period. Click Pages. Now sort for negative clicks difference. Look for pages that lost clicks but still have strong impressions. This could mean a competitor improved their page, or Google wants something slightly different. Click on one of the pages. Turn on Average Position. Sort again for negative clicks difference. Look for keywords where you’v