Jouer is French beauty, the LA way. Designed to give you the freedom to enjoy your beauty, however you want.

Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.

Jouer offers playful, high-performance makeup with skincare benefits—from lip balms and color to complexion and accessories. Free shipping on orders.

Explore Jouer Cosmetics’ complete lineup: clean, vegan-friendly skincare and makeup essentials for a radiant, naturally beautiful look.

Discover Jouer’s best‑selling clean beauty: fan‑favorite foundations, lip enhancers, powders & more in vegan, cruelty‑free formulas.

Use Jouer’s Find a Retailer to locate authorized stores near you carrying clean, cruelty‑free beauty essentials from your favorite brand.

Discover Jouer Cosmetics’ Collections: Shop curated makeup, skincare & accessories for radiant beauty & effortless glow, all in one place.

Jouer is French beauty, the LA way. We create makeup and skincare for those with joie de vivre, inspired by the vibrant cities of Los Angeles and Paris. Welcome to Jouer, where you can feel free to …

Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.