Opinion

AI in sport is inevitable. In women’s football, it should be a resource, not a replacement

AI becoming part of the everyday fabric of football is one of the core ambitions of Twelve. The impact of removing barriers to technology should not be underestimated. In this way, Persson underscores ...

Amateur tennis players love data as much as the pros. The race to monetize it is on

More people are playing tennis in America than ever before. A record 27.3million people picked up a racket at least once last year, up by 1.6m from 2024, representing a growth of 54 per cent since ...