As AI experimentation grows more expensive, Apple is waiving cloud API costs for developers with fewer than 2 million ...

Apple covered the nitty gritty on the new Siri AI and Apple Intelligence features, improved Liquid Glass design and more ...

Apple Intelligence expands system-wide with deeper context awareness, enabling smarter actions across apps like Messages, ...

In case you weren't aware, thanks to the folks at Bloomberg (and elsewhere), we already have a pretty decent idea of what to ...

For the second time, the company is expected to explain its artificial intelligence plans. Unlike some rivals, it is not ...

Apple is helping to bring chip manufacturing back to the U.S. To find out how far the company still has to go, WSJ’s Rolfe Winkler went on an exclusive, behind-the-scenes visit to some of the ...

Blake has over a decade of experience writing for the web, with a focus on mobile phones, where he covered the smartphone boom of the 2010s and the broader tech scene. When he's not in front of a ...

Apple has long sold consumers on the promise of privacy, a contrast to some tech peers that built their businesses on advertising. Former Apple insiders say the privacy-first approach put the company ...

Apple has released preview documentation for its new Ads Platform API, outlining a transition away from the existing Campaign Management API. Here are the details. Apple Ads is Apple’s advertising ...

Here are some of the most important inflection points in the company's vaunted history over the past five decades. It felt churlish to let Apple’s 50th birthday pass without adding to the hagiographic ...

App Store Connect is a tool that allows app developers to view App Store metrics such as total downloads, and today it is receiving a major update. "Analytics in App Store Connect receives its biggest ...