Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

The evolution of cereal takes a shocking turn as the toys disappear. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...

Michael A. Little does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

If there’s one thing I’ve learned from the Jurassic Park movies, it’s that running a dinosaur theme park isn’t easy. It’s a constant balancing act of keeping your employees satisfied, making your park ...

Kim Miller Olko, global chief marketing officer at Toys”R”Us and president of Toys”R”Us Studios, showcased the toy retailing giant’s new strategy and highlighted how it boosted engagement with brand ...

Competition is heating up, with Mattel and OpenAI expected to launch a product for kids this year. Kids have always played with and talked to stuffed animals. But now their toys can talk back, thanks ...

We're not sure there's ever been a better celebration of science in a Lego set. Lego Ideas The Evolution of STEM is not only gorgeous looking, but it marks important moments in scientific discovery, ...

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Toys made in China have been exempt from tariffs since President Donald Trump’s first term. That is no longer the case. Last month, Trump raised tariff rates on China to 20%, dealing a big blow to the ...