New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

As organizations scale their AI and analytics efforts, a data architecture that is "up to snuff" is even more critical to business success. Data teams are being asked to deliver faster insights, ...