Last week Microsoft decided to make a brand name change to the Windows Holographic platform that will ship with an upcoming version of Windows and enable a variety of apps and programs to run on new ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Last year, Microsoft inexplicably rendered thousands of virtual reality headsets useless as the company pulled support for the Windows Mixed Reality platform. Those who were still using a Windows ...

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...