Add Yahoo as a preferred source to see more of our stories on Google. Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or ...

Behavioral economics relies heavily on studies of Western, educated people. A recent analysis provides evidence that ignoring racial diversity within the United States has led to flawed ...

Other people can be baffling. Even in our closest relationships, loved ones frequently behave in ways that can seem inexplicable. Why can’t your friend recognize her self-destructive foibles? Why do ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

Over the past year, a curious idea known as the “Viral Bird Theory” has taken over social platforms, podcasts, and group chats, sparking intense debates about how humans behave when they think no one ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

On a bright, late-summer day in north-central Europe around 300,000 years ago, a team of perhaps a couple dozen hunters got into their assigned positions for a big kill. Little did they know that ...

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...