Artificial intelligence (AI) is revolutionizing the marketing landscape, ushering in a new era of possibilities and dilemmas for today's chief marketing officers (CMOs). AI is not just a tool; it's a ...

A majority of chief marketing officers anticipate that AI will generate a substantial return on investment (ROI) over the next two years, but they also recognize the challenges of measuring the ...

There is a renewed confidence in creativity among global CMOs, with 83% believing that creative ideas can transform businesses, according to Dentsu Creative’s 2024 CMO Report shared with Marketing ...

CMOs could be missing the forest for the trees when it comes to AI. While marketers are aware of the impact the technology carries on their businesses at large, they are not investing enough in ...