High-frequency choice interfaces shape how players interact with games in rapid, repeatable cycles, affecting engagement and retention.

Is a player's experience interlinked with that player's psychology? This is a vast but barely explored topic that Sensemitter’s analyst Bogdan Baranovskiy explores in this article, providing insights ...

Generative A.I. is already changing how games are made, with Blizzard Entertainment training an image generator on assets from World of Warcraft, Diablo and Overwatch. By Shannon Liao Intrigued by the ...

The $197 billion video game market in 2025, according to industry tracking, has become a design laboratory for casinos.

Sound design in video games is like the magic ingredient that makes the game’s world come alive. It’s not just about the music or the sound effects you hear when something happens in the game. It’s ...