During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Neo-behaviorists included folks like Edward Tolman, who argued that psychological scientists study behavior, defined as the overt actions of animals, but that in order to understand how it is that ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

ELIZABETH CITY, NORTH CAROLINA - APRIL 28: Law enforcement officials arrest a person as they protest the killing of Andrew Brown Jr. on April 28, 2021 in Elizabeth City, North Carolina. The police ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...