Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

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Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...

What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...

Target is tweaking the way employees are allowed to dress across U.S. stores, implementing minor changes for a more uniform look that makes workers easier for customers to spot. Set to take effect in ...