A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Opinions expressed by Entrepreneur contributors are their own. Effective hiring and retention practices are key to effective leadership. The reality is that managers that hire well and that are able ...

A recent post from Evariant discussing strategies for patient acquisition and retention. Rachel Neely is the Senior Healthcare Consultant at Evariant. In this role, she serves as a healthcare ...