Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Posts from this topic will be added to your daily email digest and your homepage feed. If you want to make it simple for someone to find a webpage, a QR code can help. If you want to make it simple ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

The QR code is having an extended moment, given that we’re all still wary of dealing with physical documents, touching surfaces, and generally interacting with the world at large. The switch to ...