For a large business-to-business cataloger — say $500 million in sales — a field sales visit costs about five times more than a telemarketing call and 100 times more than a direct mail piece. That ...

WealthFeed, the industry's most complete all-in-one prospecting and growth engine for financial advisors, today announced the ...

Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with ...

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Over the last few years, data marketers have gone to extreme lengths to cherry pick what they think is the perfect audience for each communication they send. But is this approach producing a ...

Companies should, and can, implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Alpharetta, Ga.--ChoicePoint Inc. is to acquire Marketing Information & Technology Inc., an Andover, Mass.-based multichannel prospecting database company. ChoicePoint, which develops credential ...