Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ...

In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations ...

According to Pixalate's research into invalid traffic (IVT, including ad fraud) in programmatic advertising, Japan recorded ...

According to Pixalate's research into invalid traffic (IVT, including ad fraud) in programmatic advertising, Canada recorded ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...