The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

The Trade Desk (NASDAQ: TTD) stock has taken a massive beating in the past year, losing 66% of its value as of this writing due to the company's slowing growth and the rising competition that it's ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

The advertising industry reports strong growth in online advertising market. The Online Marketing Circle develops a cookie ...

While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...