I know that networking is a “bad word” for some folks, even cause for anxiety. Seeing a “networking event” on the calendar might make you sigh loudly and start looking for any excuse to get out of it.

Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business.

Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater transmission capacity than networking in the ...