Pritika Swarup, founder of Prakti Beauty, exclusively shares her tips for a glowing awards season look, including her skincare, makeup, and haircare favorites.
I'm a model in my 30s who often books jobs playing teenagers. I believe having a consistent skincare routine is key to maintaining youthful, radiant skin. I always protect my skin from the sun and ...
Pritika Swarup is a Who What Wear editor in residence, an international fashion model, a philanthropist, and the founder and CEO of the award-winning beauty and wellness brand Prakti Beauty. As a ...
Esthetician Kristyn Smith is no stranger to famous faces, having treated stars including Bella Hadid and Jacquelyn Jablonski.
Sunshine, 50 degree days, and the initial sights of tree blossoms might have you packing away your winter sweaters, but let us make the case for rethinking your spring skincare routine, too. Think of ...
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More products does not mean better skin. Here's how to build a focused, effective skincare routine that gives you your mornings back.
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