The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, incentives that don’t fit comfortably within an EDLP model. Discounting erodes ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning occasional guests into loyal regulars. A well-designed customer loyalty program … helps ...

Centralizing commercial operations sounds simple. But for firms like L+R, it means undoing years of siloed decisions across brands, tech stacks, and teams. L+R Hotels, which owns 115 properties across ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class loyalty education to the Brazilian market The Loyalty Academy brand represents the gold ...

Add Yahoo as a preferred source to see more of our stories on Google. A Giant Eagle store. (Getty Images) This story was originally published on Grocery Dive. To receive daily news and insights, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...