Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Loyalty program designers, there’s a big difference between ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors. Flexibility, personalization, and surprise rewards are becoming central to how ...