Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...