How Good-Loop Has Turned Advertising Into A Force For Good

There is a familiar choreography to digital advertising. A brand pays for attention. A consumer looks for the skip button. Everyone acts as if this is normal. Amy Williams, founder and CEO of ...
adexchanger

Good Loop

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are ...
Nasdaq

IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a significant step forward in the universal ...
ksn.com

Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop

LONDON and EDINBURGH, Scotland and NEW YORK, Jan. 31, 2023 (GLOBE NEWSWIRE) -- Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad ...