People who have lived through floods, heat waves, or other climate-related disasters are significantly more likely to view climate change as a very serious threat, according to new research from the ...

An analysis of dozens of previously published studies reveals people systematically underestimate their own vulnerability to climate threats.

In his 2008 book, Risk: The Science and Politics of Fear, Canadian academic Dan Gardner sought to trace humanity's various ills to one source—our inability to accurately evaluate risk. He posits that ...

A University of Florida study categorized human actions into alligator risk levels, from no risk to high risk. High-risk behaviors include intentionally interacting with alligators or swimming in ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Southeast Asia is currently reassessing the role of major powers in the region and how to engage with them. While hedging is still a prominent feature of their response to growing geopolitical ...

Text-only warnings of health impacts of e-cigarettes were associated with an increased belief in risk and addiction from vaping. The warnings outperformed nicotine addiction warnings on outcomes like ...