General Motors says its car designs begin with a human holding a pencil and paper. AI is making the other processes faster.

Some major car manufacturers still design cars in clay before heading into production, and while that tradition doesn’t seem to be going away just yet, companies like Ford, Volvo and Rivian say mixed ...

In the automotive business, the shift to the idea of a software-defined vehicle, while exciting, has also proven to be one of the most problematic, particularly given the timing challenges that ...

Examples of generated designs and corresponding “real” designs that were later released to market Product aesthetics have been linked to 60% of purchasing decisions in the automotive industry. With ...