Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

Unity stock is getting hammered as AI fears escalate.

"In some ways AI is about computers speaking closer to human’s language. And that level of conversation, I think, can be a great thing." "It's been a tough year and we've been going through a bit of a ...

Google’s new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown.

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Cross-platform game development engine Unity 6 has arrived, with a bundle of new improvements incorporating AI features for characters, and better support for headsets including the forthcoming Apple ...